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Selling Fashion - Finding Fashion Merchandising Schools |  |
by Karin Evans
karin.evans@hqpublications.com
Design Programs Columnist
A fashion career can take many different forms, reflecting the various aspects of the fashion industry. Roughly speaking, fashion industry jobs can be divided into those that are related to design and those that take care of the commercialization of the fashion product.
Fashion design is about the creation of fashion items, while fashion merchandising is about the sale and marketing of fashion products.
Earn your BS or AAS online at Westwood College Online
Deciding Your Future
In reality, the distinction between the two is not that clear cut. Fashion design requires an understanding of the market while fashion merchandising requires an understanding of design principals. If you want to develop a fashion career, but you're not sure which college program you'd like to enroll for, you need to think about the kind of fashion industry job right for you.
A career in fashion merchandising is likely to involve working in one of the following fashion industry jobs:
- Merchandising or Commercial Manager
- Store Manager or Director
- District Manager
- Merchandiser
- Visual Merchandiser
- Product Manager
- Retail Manager
- Shop Manager or Store Director
- Franchising Manager
- Export Manager
- Stock Manager
Get prepared for an exciting design career. At The Art Institutes, you'll receive hands-on training from industry professionals, plus you'll build your portfolio.
If these represent the kind of work you want to do, a career in fashion merchandising is certainly for you. And the best place to begin is a fashion merchandising school.
Getting to Where You Want to Be
At a fashion merchandising school you'll develop the knowledge and skills to be successful in any of these jobs. For example, you'll learn about:
- Product development
- Shop Display
- Marketing
- Business Planning
- General Management
- Buying Techniques
- Computer Skills
So, for the best start to your career in fashion merchandising, equip yourself with the credentials that employers want to see by enrolling at a fashion merchandising school.
About the Author
Karin Evans works for a government agency researching and writing reports to inform policy. Her previous experience includes teaching, editing, and sales and marketing – all in the field of English Literature and Language. Karin has
graduate and doctoral degrees in English Language and Literature with a
concentration in cultural studies.
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