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Graphic Design Project Ideas: Creating Digital Brochures |  |
March 29, 2007
by Kelly Richardson
Design Programs Columnist
As advertising and marketing efforts move from print media to online communications, graphic design pros are doing more e-brochure projects than ever before. Here are some of the aspects of a quality digital brochure that will get your client noticed.
The Digital Brochure: Key Components
- Information. An effective e-brochure provides some background information about your client that educates the target market.
- List of Services. Your digital brochure should briefly list the collection of products and services that your client offers.
- Call to Action. A successful e-brochure persuades your target market to take action by responding to an offer or contacting your client for more info.
As more businesses move from brick-and-mortar stores to the online environment, graphic designers will continue to see a sharp rise in employment opportunities. Here is what the U.S. Bureau of Labor Statistics says about the future for professionals in the graphic design business.
The Graphic Design Career Up Close
- Nature of the Work. Graphic design pros use technology to plan, visualize, and create effective business communications for their clients.
- Growing Market. Positions for graphic designers are expected to grow steadily in the coming years.
- Online Benefits. You can earn a graphic design degree through an online program and complete your studies from the comfort of your own home.
Creating effective digital brochures is just one of the many exciting projects that graphic design pros do on a daily basis.
Source
About the Author
Kelly Richardson covers the local education and technology scenes in major cities across the country. His articles appear in educational journals, periodicals, and e-zines.
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