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Identity Crisis? Not with a Good Graphic Designer |  |
April 27, 2007
by Kate Robb
Design Programs Columnist
The job of a graphic designer is never done, because pleasing a picky client can be an impossible job. Make your designs efficient but aesthetically pleasing. Make them clean and simple, but include these 100 pieces of information. Sound familiar? Now, compress this job into a tiny workspace and add the pressure of creating an identity for a business and there you have the golden cup of graphic design: logos.
Finding the Right Logo-motion
As the speed of our technology has increased, so has the need for companies to continually modernize their public faces. Studies in design and logo trends show that people are changing their looks as fast as they change their socks. Granted, change it too much and you lose your identity, but a well-timed release of a well-designed logo can launch a whole new company.
Getting the Job Done Right
As a graphic designer, you'll be held to high standards because so much is at stake. So how can you make sure you get things right? First, study the trends. Logo Orange lists 11 trends to expect in 2007, including themes of clouds, rectangles, and people. But all trends aside, here are some basic rules:
- Don't aim to be too trendy--or "pliable" in designer-speak. Design a logo that will work on letterhead, a coffee mug and a hat and you're in good shape.
- Keep color in mind, but not center stage -- red alone will not catch the eye.
- Remember to focus on proportions.
Graphic designers have a lot of responsibility in working with logos. Do it right and you'll have a client for life.
Sources:
About the Author
Kate Robb is a freelance writer and university professor.
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