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What Do Colors Mean?

May 3, 2007
by Kate Robb
Design Programs Columnist

It seems like we all gravitate toward certain colors. I have a sister who has worn shades of black, brown, and gray her whole life, and it suits her. Her house is full of deep reds and dark blues, and you feel invigorated by its bold emotion even while you watch TV in the evening. Is there a reason to choose one color over another? Interior designers say yes.

It Turns Out, Color Has a History

Any color is simply a visible form of energy. The human eye recognizes different colors because each color has a different wavelength--but what allows us to emotionally connect to one color over another? Dr. Max Luscher, a Swiss professor of psychology, "felt the significance of color originated in prehistory, when human lives were completely governed by day and night, light and dark."

Interior Design Schools Explore Light and Dark

When your clients request color suggestions for their new bedroom, where do you begin? Some experts believe that each color brings social and cultural expectations. Maybe you should start with this short list of connotations:

  • White: purity and innocence
  • Black: intrigue, curiosity, and power
  • Brown: grounded, earthy
  • Red: power, passion
  • Pink: healing, feminine, and nurturing
  • Green: balance, nature
  • Blue: calm, serenity, and reflection
  • Purple: royalty, spirituality, and mediation
  • Yellow: emotion, life energy
  • Orange: energy, health, and wellness

As an interior designer, you have the ability to infuse a room with the emotion and energy your client is after. An interior design degree will help you find just the right color recipe.

About the Author
Kate Robb is a freelance writer and university professor.
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